Luciene Antunes, Founder of Oficina de Impacto
Luciene Antunes is the founder of Oficina de Impacto, a communication agency dedicated to supporting businesses and organizations with positive environmental and social missions. Born in Santos, São Paulo, Luciene holds a bachelor’s degree in Journalism from the University of São Paulo, an MBA in Communications in Finance from Fundação Instituto de Administração, and two specializations in digital marketing from Escola Superior de Propaganda e Marketing. Before launching Oficina de Impacto in 2017, she worked as a reporter for leading Brazilian media outlets, covering business, economics, and entrepreneurship, and later served as marketing and communications director in education and technology startups. Driven by her passion for creating meaningful impact, Luciene founded her agency to provide strategic communication services to innovative organizations making a difference. Under her leadership, Oficina de Impacto has grown steadily, earning recognition as one of Brazil’s most “human-centric” companies. Luciene envisions expanding her work beyond communications to help clients enhance their positive impact through organizational culture and strategic transformation, while maintaining a values-driven, collaborative, and compassionate approach to leadership.